Exploring the Top 5 Ways to Organically Boost Your Marketing

As the owner of a small or mid-sized business or nonprofit, you know that marketing efforts can become expensive quickly. 

Many of the lower-hanging fruits of paid marketing tactics are often employed. This is especially true of businesses who have not invested years into marketing yet, and have not nailed down their strategy. For example, social media ads often seem like a great place to start, with easy to use interfaces, loads of informational content to help you along, and support options. Paying an agency for a one-time promotion, or for that editorial space in a magazine might have caused some movement for you, but it was costly and didn’t move the needle long-term. 

The trick is to find tactics that won’t just be deployed once, or won’t stop providing you with results after 14 days. Below, find the top five ways you can organically boost your marketing for your small-/mid-sized business or nonprofit:

Proof of Life on Social Media

Posting on social media, when you’re just starting out, is more about proof of life than anything else. Even posting once a week will keep your account looking fresh, and will show your target audience that you are active and ready for business. 

Social media also gives your audience an opportunity to engage with you in a public way. Showing how you respond to complaints, questions or positive experiences can build trust with your audience. By responding to complaints in a professional way with a focus on problem-solving, you show your potential customers that they can trust your product or service to be great - or you’ll do what it takes to make their experience right. By answering FAQs, you are undoubtedly answering that question for many others who are reading the comments. When positive experiences are shared by customers/clients, you have the opportunity to repurpose user-generated content to highlight the great experience potential buyers or clients can expect from you. 

This is free, and many social media platform options are available for low or no cost at all. Scheduling out posts has never been easier; they typically provide you with analytics as well. 

Keep your website active 

Google keeps changing its algorithm. No, really, check out this calendar of when updates have occurred, here. 

One of the most recent updates has fought to combat the rise in AI-generated content. Google is prioritizing fresh, human-created content. That means that those AI blogs many companies have been pumping out aren’t doing anything to bring traffic into their sites, and Google is flagging it as the next closest thing to spam. 

Keeping your website updated with new content will help boost your authority score over time, help you rank for more keywords, and will put you miles ahead of your competitors who are using ChatGPT or Gemini as their in-house copywriter. 

We recommend creating a blog where you can answer FAQs, post press releases, and share thoughts on industry-relevant topics. Reach out to us to learn more about how you can use AI to help brainstorm content without getting flagged by Google or other search engines. 

Keep your Google My Business active 

Your Google My Business is a great tool for getting leads and increasing your business’s visibility online. It is a free tool.

Once a Google My Business is set up, it is often forgotten. Keeping your hours updated (especially over holidays), the correct number, the correct web address, and the information updated can not be understated. Google My Business also has sections to update recent offers, company updates, or add images. Once a month, updating one of those elements will keep your profile active and engaging. It will show you are an active company, and encourage your audience to reach out. 

Look into email campaigns 

Following up with those who engage on your site is essential. Sending a newsletter, follow up email, or surveys after purchase or a service ending can help you elevate your marketing at no cost. 

Email scheduling options are typically available through most web hosting platforms. Other sites, like Mail Chimp, are very affordable for small businesses. $20 each month will get you 500 contacts each month. 

Look into your search engine optimization 

Your web hosting platform likely has options to review your Search Engine Optimization (SEO). Making small updates like using the correct header tags and setting up meta descriptions can make a huge difference in your search rankings and getting your target onto your site and to convert. 

While we highly recommend hiring a professional for true SEO work, these small updates can be made in-house with minimal research.  

Marketing doesn’t have to cost you thousands of dollars, especially if you are just starting out. The above list is a great starting point to build a base before hiring a marketing agency or marketing firm to help you grow your business. There is a point in any business where you begin to scale, and this is the time to bring in a marketing team to help ensure your branding is clear and memorable, and the company is getting in front of as many eyes in your target audience as possible. 

Think you’re ready to hire? Not sure? Reach out to us today to schedule a free, no-obligation consultation.